In the end its all about the content..
People are looking on the internet for information about almost everything: products, services, ways to solve a problem and so on.
Nowadays the first step is almost always going online and search for information.
Wether it is information about vacations or travel, about clothing, about car insurance, about mortgages or anything else, the search will most likely start online.
Search engines only look at the content, what does it say, how is it written, does it match the keyword etc.
Design is relevant for visitors, not for search engines.
And although it is true that you make your website for your (potential) customers and not for a search engine, without good content your site will not be on the spot it probably deserves in the search results!
And i don’t have to explain the difference between being on the 1st and 5th or 10th page, right?
Combine good content with design and the right “call to action” and you can start with converting.
Content is the core of SEO!
Want to know more? Contact me.